May 7, 2018
I don’t know if you’ve ever fished the Rubies, but you’ve got to experience it. It’s just so darn beautiful.
Every time somebody stays in a Nevada hotel room from Jackpot and West Wendover to Laughlin, and everywhere in between, money is deposited in an account used to promote tourism to our great state.
However, although rural Nevada tourism is a $2.8 billion industry supporting 27,000 jobs, the vast majority of the state’s tourism marketing budget is spent promoting Las Vegas, including millions spent overseas.
Nevadans are proud Las Vegas is an international destination, and we want to keep promoting Las Vegas, but we also need to make sure rural communities, who are contributing to the tourism fund, are getting an appropriate share of the marketing budget.
From Elko’s world-famous Cowboy Poetry Festival, to over 600 ghost towns, and more hot springs than any other state, rural Nevada truly has a lot to offer!
And unlike California’s Yosemite – a beautiful place that becomes overrun with tourists – Nevada boasts uncrowded alternatives like Great Basin National Park, where visitors can experience alpine lakes, bristlecone pines, and Nevada’s tallest mountain: 13,064 foot-tall Wheeler Peak.
Stepping up our efforts to promote tourism to rural Nevada is an important part of the solution to creating good jobs and growing the rural economy.
In fact, I’d bet there are even many Las Vegans who have yet to experience much of what rural Nevada has to offer!
As Chair of the Nevada Tourism Commission, our Lieutenant Governor is responsible for promoting travel to our state.
I’m a former small business owner that started my company with just one employee – myself. I’ve run a small business and I’ve advocated for pro-small business policies.
When I’m Lieutenant Governor, I will work to ensure our tourism promotion efforts benefit not just the Las Vegas mega resorts, but also the owners of small mom and pop businesses in rural communities around the state.
Eugene Hoover is a former small business owner and candidate for Lieutenant Governor
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